MACAM – Modern and Contemporary Art Museum
CLIENT
MACAM is an unconventional modern and contemporary art museum in Lebanon.
CLIENT BRIEF
The key words here are Bright, Colorful, Bold and Retro for a brand new museum.
MACAM is not your typical museum and the communication had to imply its colorfulness and playfulness. It’s a matter of blending the seriousness of its cultural mission and a certain quirkiness that is part of its identity. There’s a wanted retro feel to the visuals, with more contemporary elements.
Here, you’ll discover curated bits of social media promotional material, calls for participation, art book design, a children activity book to facilitate visits according to the child’s age range.
